Or, Have More Babies!
Leaflets distributed around universities contain illustrated morality tales encouraging people to start families
Leaflets distributed around universities contain illustrated morality tales encouraging people to start families
With her blonde bob, convertible car, cigarette in hand and cropped top emblazoned with the letters YOLO ("You Only Live Once"), this is an Alice in Wonderland the world has not yet seen. Like Lewis Carroll's original, this cartoon Alice is curious about the world – "she gives up her cash to fly around rash" – but the moral here is that this twentysomething Singaporean is so busy being "wild and reckless" that she stands to lose her chance at starting a family.
Welcome to adult marriage and fertility education, Singapore-style.
An illustration from the Golden Goose fairytale about declining fertility. Photograph: The Singaporean Fairytale
Aimed at 21- to 30-year-olds, the "Singaporean Fairytale" was created by four final-year university students who wanted to "find an interesting way to connect with young adults … on what it takes to start, live and be a family in Singapore", says the project manager Chan Luo Er, 23.
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