Three-year undercover sting reveals how US' National Rifle Association handles public opinion after deadly gun attacks.
How should you respond to a deadly mass shooting if you are a gun rights advocate?
First, "Say nothing." If media queries persist, go on the "offence, offence, offence". Smear gun-control groups. "Shame them" with statements such as - "How dare you stand on the graves of those children to put forward your political agenda?"
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