Boris Johnson, the odds-on favourite to become Britain's next prime minister, had one distinct advantage going into the race to succeed Theresa May: name recognition. When the UK media drop that name - Boris - Britons know who exactly they are talking about.
And that is partially because, as it happens, Johnson got his start in the news business. In the late 1980s, after getting fired from his first reporting job for inventing a quote, Johnson wound up as Brussels correspondent for The Daily Telegraph newspaper, known online as The Telegraph.
In this role, he produced an assortment of Eurosceptic stories that people found amusing and that arguably sowed seeds in peoples' minds for leaving the European Union.
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