Soft on Demand says its five-floor complex will be “a theme park for adults.”
Multi-floor buildings packed top to bottom with different restaurants, pubs, and bars are a characteristic part of Japan’s city centers, and nowhere will you find as many as in Tokyo’s Shinjuku district. So ordinarily, SOD Land, a new complex of that type opening up in the neighborhood, might not attract too much attention, but it’s a different story here since SOD stands for “Soft on Demand,” Japan’s most prominent adult video production/distribution company.
Each floor will feature a different theme. The first floor is primarily for guidance and settling your bill, although there’s also a gift shop, sticker picture booth, and gacha capsule machines. Down in the basement, the “Newcomer Adult Film Actress Floor,” is where you’ll find the SOD Fresh-faced Female Employee Pub, staffed by actresses whose SOD debuts are upcoming or just happened recently, serving food and drink in a casual, standing bar environment.
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