Despite allegations of genocide against ethnic Muslims in Xinjiang, China, many foreign firms are hoping to make the most of the winter sports boom that's expected there from the Winter Olympics next month.
Watch our interview with Craig Smith, chief executive of snowboarding firm Burton China, as he defends operating in the region.
Corporations have little concern for those that might be harmed by their actions. Their only concern is generating profit. If people are imprisoned or die. That's just the cost of doing business.
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