Russian gymnast Ivan Kuliak caused controversy in March 2022 when he accepted a bronze medal at a World Cup event, all while sporting a taped-on letter “Z” on his uniform. The Z symbol had already been appearing all over Russia, as a sign of support for the Russian invasion of Ukraine and loyalty to Russian President Vladimir Putin. The letter popped up on merchandise, in highly organized flash mobs that often involved children, at pro-war rallies, and in internet memes.
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