As your standing there trying to ignore one simple truth your that face is practically super glued to the armpit being smashed into your face a question runs through your mind isn't there something better out there than sniffing a strangers nasty underarm? Of course there is and no it's not smelly trainers or the feet which occupy them.
Mumbai commuters offered Meter Down to read on their journeys – but can't take copies away with them
Mumbai commuters offered Meter Down to read on their journeys – but can't take copies away with them
Free newspapers have become a feature of public transport systems the world over, targeting time-poor commuters eager for a dose of news on their way into work.
Mumbai, by conservative estimates, is home to 14 million people, yet has no metro, and commuter trains and buses are so crowded that passengers can't check their watches, let alone read a newspaper. But three ambitious local graduates have spotted a lucrative business opportunity in the thousands of black and yellow autorickshaws that transport more affluent Mumbaikars around the megacity.
Meter Down is a monthly magazine targeting those well-heeled young professionals who can afford to travel by rickshaw. Launched in February 2010, it was initially carried by 500 auto drivers but has expanded to a fleet of 7,000 in Mumbai as well as other western Indian cities such as Pune and Ahmedabad.
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