Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor. The Juul did things differently: it packed a high-nicotine, low vapor hit in a small, USB drive-shaped package, with a colorful range of flavors and a buttonless, intuitive design. It wasn't just a hot new e-cigarette — it was a hot new tech gadget. Now, middle schools and high schools across the US are nervous about how many kids are getting hooked on Juuls.
Saturday, August 11, 2018
How Juul made nicotine go viral
Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor. The Juul did things differently: it packed a high-nicotine, low vapor hit in a small, USB drive-shaped package, with a colorful range of flavors and a buttonless, intuitive design. It wasn't just a hot new e-cigarette — it was a hot new tech gadget. Now, middle schools and high schools across the US are nervous about how many kids are getting hooked on Juuls.
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