Thursday, September 13, 2018

Commercial for obscure car part marker may become a milestone in Japanese animation



This 45 second spot is a wild ride, and might be the last cel anime of an era.
Kyoei Forging Works, a maker of engine parts, agricultural equipment parts, and conveyor belts, recently posted a video to YouTube in an effort to raise awareness of their company and boy did it work!

It’s an intense 45 seconds that will have you wiping your brow before you even have a chance to wonder what all this has to do with tractor crankshafts and ball joints.
Kyoei enlisted the talents of Yoshihiro Kanno who has worked on several anime including Hunter X Hunter, and directed the Sword Art Online Aliasing series coming this fall. Kanno oversaw all aspects of this short video from robot design to animation.

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