The Museum of Wonky English (MOWE) is the first institution in Japan dedicated to the art of mistranslations. Located in Harajuku, Tokyo, visitors can experience how what at first seems like mere mistakes actually breathe new, intriguing meanings into mundane phrases.
As many will attest, learning a foreign language is not easy. According to Duolingo that is why it “has always celebrated its learners’ mistakes as valuable stepping stones to acquiring knowledge.”
With that in mind, and as part of an effort to create brand awareness, the language learning app has launched the ‘Museum of Wonky English’ (MOWE), described as “the first institution in Japan to shed light on the art of mistranslations.”
Created by independent creative agency UltraSuperNew Tokyo, the free-to-visit museum is located at the UltraSuperNew Gallery in Harajuku Tokyo, and features sixteen of “the best examples of wonky English found all over Japan,” said a release, adding that the selected pieces display English mistranslations that have given mundane phrases new, surprising meanings.
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