Tim Cook CEO of Apple Corp proudly announced that the latest generation of the iPhone would allow users to to make purchases with their phone. Japanese mobile phones have had that technology for 10 years. For the average mobile phone user here it's second nature that such a application already exists.
Apple's Tim Cook must proud to be 10 years behind Japan.
A type of Near Field Communication (NFC) chip, known in Japan as FeliCa, was introduced to the Japanese mobile market in June 2004 and has been been implanted in almost all phones sold in the country since.
Ten years ago the charismatic Takeshi Natsuno, who was then multimedia services director of Japanese mobile operator NTT Docomo, extolled the benefits of swapping cash for cell phones.
“When I leave my house in the morning, all I take with me is my phone, which lets me do everything—pay, take public transport—simply by swiping a special reader in shops, stations or airports,” he said at the time.
Apple's Tim Cook must proud to be 10 years behind Japan.
A type of Near Field Communication (NFC) chip, known in Japan as FeliCa, was introduced to the Japanese mobile market in June 2004 and has been been implanted in almost all phones sold in the country since.
Ten years ago the charismatic Takeshi Natsuno, who was then multimedia services director of Japanese mobile operator NTT Docomo, extolled the benefits of swapping cash for cell phones.
“When I leave my house in the morning, all I take with me is my phone, which lets me do everything—pay, take public transport—simply by swiping a special reader in shops, stations or airports,” he said at the time.
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