When one has an antismoking campaign promoted by the nation's leader it's probably best if said leader isn't huffing on a cancer stick whilst asking others to stop doing the same. But, this is North Korea optics in these situations tend to flow in the reverse direction.
North Korea's Supreme Leader Kim Jong Un appears not to be practicing what his government is preaching.
The country's state media published a photograph this week of Kim holding a cigarette in his hand -- with smoke permeating from the tip -- in the middle of a North Korea anti-smoking drive.
The photo was snapped while Kim was "providing field guidance to the remodeled Mangyongdae Children's Camp," in the capital Pyongyang, according to state-run news agency KCNA.
The anti-smoking campaign was first reported by KCNA in May. It was announced that state-sanctioned cigarette makers were required to put health warning notices on packaging.
Hopefully everyone involved with the photograph and their families haven't been imprisoned in one North Korea's gulags for the taking and publication of that picture.
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