In the 38 years since UNESCO launched its World Heritage programme to help preserve cultural and natural treasures, over 900 sites have earned the distinction.
But some conservation experts say that the uncontrolled tourism development that follows World Heritage designation may do more harm than good for the very sites the programme was meant to protect.
In developing countries like Cambodia, Laos and Vietnam, sites are left largely to their own devices when it comes to managing the burgeoning number of visitors. Emphasis is placed on increasing tourism to alleviate local poverty.
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