Friday, February 28, 2014

Hollywood: Chronicle of an Empire




We examine the dominance of the US entertainment industry and its power to shape perceptions about culture and society.



Entertainment is part of our American diplomacy," US President Barack Obama told a crowd last year at a DreamWorks Animation facility. In 2013, it was the Hollywood production Iron Man 3 that made the biggest splash globally, bringing in over $1bn at the box office. In fact, the top 500 grossing films of all time are Hollywood productions.

Hollywood has increasingly made huge inroads into other countries’ box office markets with its blockbusters and studio investments. While countries like China limit the number of foreign films that can be shown at theatres annually, and other countries rely on government assistance to buoy local industries and counter Hollywood’s influence, the US still finds a way to woo non-American audiences.

But at a time when Hollywood’s global reach has never been greater, and as it rakes in millions of dollars each year, what does the dominance of the US entertainment industry say about its power to shape perceptions about society, culture and history? And does this economic and diplomatic might make Hollywood a chronicle of American power?

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