Why this Russian gas company sponsors soccer teams

Russia has the world’s largest reserves of natural gas, and most of it is controlled by the state-owned company Gazprom. But Gazprom has also built a global profile as a soccer sponsor. Good publicity for Gazprom means good publicity for Russia; since Gazprom is owned by the Russian state, domestic approval for the foreign energy provider can help build a reputation for Russia in places that might otherwise be wary of their creeping influence. And as Vladimir Putin pursues that influence abroad, building relationships with foreign business leaders using the sport of soccer has proven extremely useful.