Big brands are part of an advt boycott against Facebook over racist content and hate speech. Plus, bookshelf backdrops.
The Great Facebook Boycott: Will it make any difference?
The two biggest news stories of 2020 - the coronavirus pandemic and the racial inequality protests - have triggered what the United Nations calls a "tsunami" of hate speech - a surge in xenophobia online. The social media platforms involved now find themselves the focus of an advertising boycott - a campaign called "Stop Hate for Profit" - that is designed to get them to clean up their act, by hitting them where it hurts. The primary target has been Facebook. For years, Mark Zuckerberg and company have resisted demands to take a more active approach - a harder line - to moderating hateful content. Ninety-nine percent of Facebook's revenue - $70bn last year - reportedly comes from advertising. However, given Facebook's size, the boycott is unlikely to seriously damage its bottom line, at least in the short term.
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